In recent years, the real estate market in Southeast Asia has continued to heat up. High-end apartments in Bangkok, Thailand have attracted global investors. The demand for industrial real estate in Vietnam has surged due to the transfer of the industrial chain.
Malaysia's "Second Home Plan" has promoted overseas home purchases. According to the "2023 Southeast Asian Real Estate Investment White Paper", the average annual growth rate of cross-border real estate transactions in the region exceeds 25%. However,
Behind the prosperity, intermediary agencies are facing three major challenges:
Language service gap: The needs of international buyers and local customers are very different, and the traditional service model is inefficient;
Localized compliance threshold : Policies, taxes, and platform ecosystems vary significantly among countries, and operating costs remain high.
The problem of multi-currency settlement: The U.S. dollar, the euro and the local currencies of Southeast Asia are intertwined, and exchange rate fluctuations lead to uncontrollable profits;
Dingjian Software: China's first real estate agency SaaS to go global, reconstructing cross-border transaction efficiency
As the pioneer of SaaS in the domestic real estate vertical field, Dingjian Software has been deeply involved in the digitalization track of intermediaries for 13 years, serving more than 100,000 companies in total. Based on the successful verification of China's complex market environment,
it will officially launch a global solution in 2025, using the dual engines of "technical middle platform + localization adaptation" to enter the Southeast Asian market, helping companies to solve the dilemma of cross-border transactions and achieve seamless business expansion.
Three highlights, directly addressing the pain points of the Southeast Asian market
Highlight 1: One-click switching between multiple languages, breaking down the language barriers of cross-border services
The language environment in the Southeast Asian market is complex, and intermediaries often face the dual demands of local customers and international investors. Dingjian Software has created a unique "multilingual adaptive system".
Taking the Southeast Asian market as an example, users can switch between Chinese and English interfaces with one click, and generate bilingual versions of key contents such as contracts, property information, and transaction processes in real time,
completely saying goodbye to the inefficiency and errors of traditional translation tools. It also supports the customization of localized terminology libraries, such as the precise adaptation of professional terms such as Malaysia's "Geran" and Singapore's "HDB",
which greatly improves service professionalism and customer trust.
Highlight 2: Deeply adapt to the Southeast Asian market and create a localized operation closed loop
Dingjian Software's overseas expansion strategy is by no means a simple "function replication", but is based on a deep insight into the Southeast Asian market:
Compliance engine: Automatically matches the real estate transaction regulations of various countries, such as restrictions on foreigners buying houses in Thailand and foreign exchange control policies in the Philippines, to avoid legal risks;
Customized house-hunting platform: Provide website/APP development templates, quickly launch a dedicated house-hunting platform in 3 days, support VR house viewing, smart recommendation and other functions;
Private domain operation tools: Integrate customer portrait analysis, subscription reminders, commission incentive fission and other functions to activate the long-term stickiness of local buyers and international investors.
Highlight 3: Multi-currency smart accounting, say goodbye to "exchange rate anxiety" in cross-border transactions
Southeast Asia has a diverse monetary system, with currencies such as the US dollar, euro, Thai baht, Indonesian rupiah, and Vietnamese dong intertwined in circulation. Traditional manual bookkeeping is not only inefficient,
but also more likely to cause profit shrinkage due to exchange rate fluctuations. Dingjian Software has innovatively launched the "Multi-Currency Smart Account Book",
which supports real-time bookkeeping and automatic conversion of US dollars, euros, and mainstream currencies in Southeast Asia, and simultaneously connects to global foreign exchange market data to achieve millisecond-level updates of exchange rate changes.
Whether it is pricing for multinational developers, rent payments by tenants, or commission splitting, the system automatically generates multi-currency financial statements to avoid exchange rate risks, so that every transaction has "clear accounts and traceable profits."
Conclusion: Seize the blue ocean in Southeast Asia, start with digital tools
From high-end apartments in Bangkok to commercial shops in Kuala Lumpur, the real estate market in Sout
